Conversion pixels allow you to track the success of your campaign by reporting back an action that the user has completed on your website after arriving through an advertisement. Not only will it tell you how many times this action has been completed, but it will also allow you to attach a dollar value to that action for revenue reporting. Once conversion pixels are placed, you will be able to see how many conversions are generated from each site, placement, banner, etc.
Conversion pixels can be used to track actions such as:
A conversion pixel is a short line of code that you will place on your conversion page (“Thank You” page). When the user clicks on one of your banners, a cookie will be placed on that user’s browser. That cookie records the time, site, placement, banner, etc. that the user clicked on.
At a later point in time, when the user arrives at your thank you page and loads the conversion pixel our server re-reads the cookie. Since information about the specific impression served to that user has been stored in the cookie, Real Time Local Advertising Network can easily attribute that conversion to the correct impression.
What is Real-Time Bidding (RTB)?RTB (Real-Time Bidding) is an online advertising technology that enables publishers (website owners, app owners) to sell advertising inventory through an ad exchange platform on an impression-by-impression basis as each impression becomes available on a publisher’s website (i.e., in real time).
RTB enables buyers (advertisers) and sellers (publishers) to dynamically adjust their bids based on changing market conditions and real-time feedback that depicts the effectiveness of an ad campaign.
Typically, RTB is used in conjunction with user data allowing for improved ad targeting and greater campaign effectiveness, which has led to the concept of “audience buying” rather than “inventory buying“.
On November 19, 2015 Google officially released to the public their updated Human Evaluator Guidelines for Rating Search Results.
The guidelines essentially gives us a real peek into what Google thinks search users want — and it gives us an understanding on how to align our online marketing strategy and methodology, particularly SEO, with Google.